Platinum Properties

‍The Challenge

Before moving to Street.co.uk, Platinum Properties Ely was operating on a legacy, database-based CRM that Maria describes as “a very old model.”

While functional, the system lacked modern accessibility and required installed software to look up information, making remote working difficult.

Maria explained, “Accessing anything from home and on the road became difficult because the software was only available locally and not hosted online or in a cloud type setup.”

To manage key elements of the lettings process, including payments, the agency was also forced to bolt on additional software. This fragmented setup increased complexity, duplicated admin, and ultimately drove up costs.

Maria said, “We just thought there’s probably a better solution out there that covers everything rather than us having to keep having different pieces of software for different things all the time.”

As expectations around speed, accessibility, and compliance continued to rise, Maria recognised the need for a more joined-up, digital-first solution, one that could streamline the entire lettings workflow, free up movement for the team, remove reliance on manual reporting, and provide a single source of truth for the business.

Street.co.uk had already been appearing regularly in industry conversations, from Facebook groups to professional memberships and events, where it was consistently being discussed as a modern, forward-thinking platform. 

After researching the lettings functionality and hearing positive peer feedback, Maria booked a demo,

“It was the one location for everything, that single source of truth in that single place to have all of your information, is what truly sold Street to us.”

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The Solution

Seeking a modern, intuitive platform that the team could access from anywhere, Platinum Properties implemented Street.co.uk as the central hub for their lettings operation. 

The agency chose to complete a manual migration over a six-to-eight-week period, an approach that unexpectedly became one of the most valuable parts of the transition.

“Migrating manually was actually one of the best decisions we made,”

Maria explained. 

The process provided a rare opportunity to review every record in detail, acting as a thorough data cleanse and reinforcing confidence in the accuracy of their information. 

“It was a really good insight for us into how well we actually do things. I think we only found two things that had been missed, which was amazing.”

The migration was a collaborative effort across the business, with the whole team getting involved and learning the system as they went. 

Supported by a clear, step-by-step onboarding interface, a dedicated Street.co.uk contact, and structured deadlines, the process remained organised and manageable throughout. “The whole team got on board with it,” Maria adds, noting that the accountability built into the setup helped keep everything on track.

Once live, the agency fully embraced Street’s mobile-first ecosystem, rolling out the staff, landlord, and tenant apps to create a seamless flow of information between all parties. 

With the team able to access everything on the go, from appointments to onboarding, Street.co.uk quickly became embedded in day-to-day operations, laying the foundations for a more efficient, connected lettings business.

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The Results

The transition to Street.co.uk has transformed nearly every aspect of the agency's day-to-day business, with a particular impact on operational speed and administrative efficiency.

Halving Onboarding Time

The impact on administrative tasks has been immediate, especially during the initial stages of the client journey. Maria confirmed,

"We've saved 50% of the time that we would normally spend on onboarding a client". 

This efficiency is driven by the system's ability to automate data entry and streamline documentation, a process that Maria notes will become even more "super streamlined" as they continue to refine their use of the platform's tools.

Revolutionising Daily Operations

Administrative reporting, which was previously a manual burden has been simplified.

Maria said, "Reporting suddenly became an awful lot easier for our payroll team. Now the diary management automatically tracks staff mileage and appointments that have been booked on.”

Additionally, the inbuilt Street AI tools, particularly AI photo editor, have significantly accelerated property turnarounds. 

Maria explained, "Editing photos is a whole other level now"

and that using Street AI for correspondence "makes everything so much quicker".

Reducing Inbound Enquiries

The Street tenant app has significantly reduced day-to-day administrative noise by empowering tenants to manage minor issues themselves. With maintenance reporting built directly into the app, complete with diagnostics and photo uploads, the team can quickly triage and resolve issues with far less back-and-forth. 

As Maria notes,

“There are now fewer tenant questions, because they can access things via their own app. It’s eased the pressure on the team, reducing their stress levels and they can now focus on higher-value, complex issues that genuinely require their expertise.” 

A Premium Brand Impression

Street.co.uk has strengthened Platinum Properties brand as well as its internal operations, helping the agency make a strong first impression with prospective landlords. 

From the initial valuation stage, clients are invited to download the Street app and manage everything in one place, allowing them to experience the technology before the relationship has even formally begun. 

By the time Maria arrives for the valuation and explains how Street.co.uk supports their service, landlords are often already familiar with the platform.

As she explains, “they’ve already seen a difference before you’ve actually even stepped foot through the door,”

Reinforcing confidence in the agency’s modern, professional approach from the outset.

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Looking to the Future

With the core business now running on a "single source of truth," Platinum Properties  is focused on further leveraging Street's AI capabilities. 

Maria is currently training the system on property descriptions to further reduce manual drafting time and notes.

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"If you embrace it and take the time to genuinely work with it and learn, then you will get everything out of it you're hoping for".

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